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The Company, registered number 09977505, was incorporated in the United Kingdom on 29 January 2019 as a private company limited by shares under the Act. On 15 November 2019, the issuer re-registered as a public company limited by shares.

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The Reputation Exchange plc (“REPX”) designs and develops a variety of innovative fintech, social media and retail products that enable celebrities, sports personalities, sports teams, iconic cities and others to monetise their reputations and so brands. By using an affiliate marketing strategy to contractually partner with concentrated nodes of marketing influence, including social media stars, well-known cities and top tier sports teams and brands, REPX has low marketing costs, in contrast to its competitors. In this way, REPX endeavours to deliver fast, scalable growth and a high gross margin model.